Under Armour wanted to help shift the somewhat polarizing stigma around Cam Newton. We had the idea to humanize him with content series around his offseason rehab from major surgery. Additionally, it featured him, along with fam and friends, coaching his 7v7 football team from tryouts to the National Championship Tournament. *This was one of my favorite projects to work on. Skeleton crew, captivating subject, 'twas a thrill for me.

We created a 5-part series. This is the first episode which I think does a good job of setting the tone for the entire series.